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New Balance
At Sole Control we carry a variety of New Balance footwear running, walking, court, fitness and basketball athletic shoes. Creating the right fit means creating the right foot. New Balance has created 26 different foot models IE lasts to design the shoes around. Each last takes into account the users. Men, women, high arches, neutral feet, pronated feet wide feet, narrow feet, thick instep, and finally low instep feet. Together, they create a complete fit and size profile to design a superior shoe. Something New Balance calls a 360-degree fit. But the lasts are just the beginning. New Balance also designs shoes in a wide range of widths ranging from 2A (most narrow) to 6E (widest width) to ensure the fit that s needed for the performance that you demand.

For spring 2010, New Balance is reframing the way women feel about exercise so they can embrace all that it can be: an indulgence for the mind, body and soul. New Balance Wellness, a mindset more than a category, will be a focus for the brand beginning this spring. Kicking off with the first footwear collection to support Wellness is the 1442 rock&tone toning shoe and toning sandal.

Designed for walking, rock&tone footwear tones the muscles from your legs to your glutes to your core and helps burn calories. Burning calories is the basis of weight loss, a goal for a healthy wellbeing. While rock&tone footwear provides similar benefits as competitive products, consumer testing has shown it to be the most wearable and most comfortable perception testing in New Balance s state of the art Sports Research Laboratory. Also, test consumers have responded positively to the lower profile sole unit and overall more stylish aesthetic.

Walking in rocker footwear changes the way you strike the ground and alters the pressure distribution under your feet. With every step you take in New Balance rock&tone footwear, the heel-to-toe rocking motion demands a greater range of front to back motion and increased muscle use, resulting in toning from the calves to the glutes to the core and ultimately more overall calories burned. In wear tests, subjects began to notice the toning effects after the first week of use.

The design of New Balance rock&tone footwear was based on learnings from the pedorthic and rehabilitation communities which show that rocker bottoms encourage the use of alternative muscle groups resulting in additional toning and caloric expenditure.

Consultations with Dr. Joseph Hamill, PhD, a Professor in the Department of Kinesiology at the University of Massachusetts and one of the world s experts on lower-extremity biomechanics along with the New Balance Sports Research Laboratory, have illustrated the positive effects of walking in New Balance rock&tone footwear. Additionally, a variety of tests have been performed which substantiate these claims, including Electromyography (muscle activity), VO2 (oxygen consumption), and blind human perception testing.

The New Balance rock&tone footwear is available in two versatile options: a shoe and a sandal. Both feature a rounded sole unit made of a soft, lightweight cushioning material (Acteva Ultra LITE).

Sole Control and New Balance for foot problems in St. Louis.
9712 Watson Road
St. Louis, MO 63126